ABI was launched in 2018.  Creative director - ABI, PY Lau hopes to call for healthy interaction between humans and nature, through artistic creation.She believes that designing exquisite works takes fashion forward and also takes care of our environment. ​ The brand design is inspired by Boho chic style. The uniqueness of the brand design is that it is taken from ABI's personal contemporary photography. It captures her most precious experiences and her life.